Dashka Slater:
"Pork, lamb and poultry all have their impacts, but beef is undoubtedly the Hummer of the dinner plate."Michael Pollan:
"Which brings us back to the 'why bother [going green]' question and how we might better answer it. The reasons not to bother are many and compelling, at least to the cheap-energy mind. But let me offer a few admittedly tentative reasons that we might put on the other side of the scale:
If you do bother, you will set an example for other people. If enough other people bother, each one influencing yet another in a chain reaction of behavioral change, markets for all manner of green products and alternative technologies will prosper and expand. (Just look at the market for hybrid cars.) Consciousness will be raised, perhaps even changed: new moral imperatives and new taboos might take root in the culture. Driving an S.U.V. or eating a 24-ounce steak or illuminating your McMansion like an airport runway at night might come to be regarded as outrages to human conscience. Not having things might become cooler than having them. And those who did change the way they live would acquire the moral standing to demand changes in behavior from others -- from other people, other corporations, even other countries."
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Over Meet the Press this morning, La Doug and I were discussing the awful but not impossible scenario where McCain wins the White House over a fractured Democratic party.
LA DOUG: I talked to Mark, who was in D.C. when we went from the Clinton administration to the Bush administration. It went from a sushi town to a steakhouse town overnight.
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